Wander onto the pages of NCPoliticalBeat.com and you could be forgiven for thinking you had stumbled upon a new independent source for political news in North Carolina. Indeed several people whose opinion I trust follow the site via Facebook and Twitter. The site itself, in its FAQ section posts this Q&A:
Q: Is NC Political Beat affiliated with a party?
A: No. NCPB is a non-partisan news source and is in no way affiliated with any party, electioneering organization, or non-profit.
Yet a scratch of the surface reveals that the website is registered to the Battleground Group, a GOP political consulting firm based in Florida which boasts of being at the center of the 2010 $1.2 million campaign by NC Republicans to retake the NC House. Money, and truth, were no obstacle.